B2B Buying Shifts Toward Digital!

Pivotree Inc. and Spryker's latest report reveals a seismic shift in B2B buying behaviors, emphasizing a massive move towards digital platforms.

Surveying 100 B2B leaders across the U.S. and Canada, the report uncovers a crucial fact - while digital demand skyrockets, 33% of businesses still struggle to offer satisfactory digital buying experiences.

Pivotree's CEO, Bill Di Nardo, stresses the urgency for businesses to adapt to these new digital norms. The key? Embracing strategies from consumer eCommerce, such as personalized journeys and marketplace experiences.

Spryker's Co-founder, Boris Lokschin, points to AI as a major force in reshaping B2B commerce, driving efficiency and innovation.

Expect a more customer-centric B2B world, blending innovative technologies and strategies to meet the digital era's demands.